Category Archives: Companies

7-Eleven Mexico launches virtual currency “Big Coins”

CoinTelegraph – 7-Eleven Mexico unveiled its latest marketing initiative “Big Coins,” a loyalty program that is taking the form of a “virtual social currency.” Customers will be rewarded with the virtual currency “simply by logging into [the company’s] social blog,” reading, sharing or commenting on 7-Eleven’s products pages and such.

http://cointelegraph.com/news/113797/7-eleven-mexico-launches-virtual-currency-big-coins