Ex-murder capital presents sunnier image for pope

LAT -Not long ago, the sprawling border city of Ciudad Juarez was known as the murder capital of Mexico. These days, billboards proclaim, “Juarez es amor” — “Juarez is love” — and officials are claiming a more than 40% drop in homicides over the last two years. Next to the new “love” logo is an image of a smiling Pope Francis, whose visit next week is being greeted by Juarez officials as a chance to revive and rebrand their city, and to restore its frayed cultural and business ties to El Paso.


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