The Guardian – While the demand for high-quality tequila is rising year on year, with the industry worth over $1 billion and seven out of 10 litres produced now exported worldwide, the younger male generations who would once have taken on the mantle of their fathers to become jimadores are turning away from the agricultural way of life in droves.

http://www.theguardian.com/world/2015/may/29/mexico-tequila-heartland-craft-danger-dying-out