Viridiana Rios is a 32-year-old activist who grew up in the impoverished suburbs of Mexico City. But she is no left-wing firebrand. She is the Harvard-educated head of an NGO that uses analysis, statistics and cheeky social-media campaigns to agitate for clean government.
Instead of adopting the rabble-rousing tactics of the street, she is part of a movement of civil-society wonks who are gaining big influence in Mexico.
Their weapons are hard facts and solid arguments. “We are the technocracy of civil society,” she says.
In recent months, after the murder of 43 students in the southwestern state of Guerrero in September and widespread allegations of corruption, these organisations have come into their own. They have persuaded the government of Enrique Peña Nieto to go further than he originally wanted in a constitutional reform to tackle corruption.
“I would go so far as to say that, without them, this reform wouldn’t have happened,” says Fernando Rodríguez Doval of the opposition National Action Party, which drafted the law.