El Siglo de Torreon – Coca Cola and Bimbo initially recorded a drop in consumption by Mexicans because of the Special Tax on Production and Services (IEPS), said a study by Kantar Worldpanel. Sales are expected to recover this year.
http://www.elsiglodetorreon.com.mx/noticia/1116482.cae-consumo-de-firmas-por-ieps.html