PRI vows to stop using neuromarketing tool

NYT – The leader of Mexico’s governing party has said it will stop hiring neuroscience consultants to register voters’ brain waves and read their facial expressions, responding to a political outcry over its use of the tools of neuromarketing to shape its campaign and governing messages.

http://www.nytimes.com/2015/11/12/world/americas/mexicos-governing-party-vows-to-stop-using-neuromarketing-to-study-voters.html?_r=0

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